Jobs and competitions, in order
Violet is a job, green is a case competition.
Back in class, and looking
UBC Sauder School of Business
- Coursework in market disruption, business development, market research, product development, artificial intelligence, and B2 (CEFR) French.
- Then a final Co-op work term from May to August 2027, before I graduate in May 2028.
Project Coordinator, Co-op Team
UBC Sauder School of Business, Business Career Centre
- Achieved 100% adoption of a new evaluation rubric across 400+ Co-op applications by designing the feature, testing technical feasibility, and iterating through stakeholder feedback before launch.
- Doubled Co-op Student Social attendance from 25 to 50 at 4.7/5 satisfaction and 33% under budget, by interviewing 10+ students about what was keeping them away and redesigning the event around the answers.
- Strengthened candidate differentiation in Co-op recruitment by identifying ineffective interview questions, designing replacements that better assess core competencies, and securing approval to implement them.
- Positioned recruitment to grow from 350 to 400 applications by rebuilding the selling materials around student priorities and stronger reasons to believe.
Assistant Marketing Manager Intern
PepsiCo Canada, Intense Heat & Flavour Portfolio
- Secured approval for a six-figure Year 1 sampling strategy and a preferred agency for the Doritos Roll'd innovation by developing the target audience and activation strategy, soliciting agency proposals, and unlocking funding through a cross-portfolio partnership.
- Equipped the sales team to win a key retailer listing by analysing NielsenIQ performance across SKUs, channels and time periods until the opportunity surfaced.
- Delivered two in-store programs from brief to retailer-ready execution, running agency timelines, cross-functional approvals, and several rounds of consumer-focused creative feedback.
- Drove Sales Strategy buy-in and secured retailer orders by leading end-to-end development of a Customer Development Playbook and Account Manager Kit.
JDC West 2026, Entrepreneurship
Top 5 nationally
- Twenty-nine go-to-market plans for twenty-nine companies that don't exist, spanning consumer goods, mining, forestry, the public sector and more. Proud CMO of all of them.
- Sauder placed 2nd for School of the Year.
Partnerships Intern, Growth Team
KITS Eyecare (TSX: KITS)
- Scaled daily sales of a SKU from 6 to 39 units by building an influencer partnership strategy off PowerBI and Modash analytics, aimed at consumers shopping for affordable trendiness.
- Ran influencer outreach and social communications end to end. Basically a summer of texting my TikTok idols.
YWiB Simplifying Sustainability
1st place
- A growth strategy for Susgrainable, who bake with upcycled spent grain. Ask me about Susgraina-BARK.
JDC West 2025, Marketing
2nd nationally
- Twenty-five cases across the season. I owned strategy implementation, and supported on analysis and recommendation validation.
- Sauder took 1st for School of the Year.
National Strategy Consulting Competition
2nd nationally
- Preliminary case on TransLink, semi-final and final cases on Teck Resources, centering talent acquisition and retention. Who said you can't learn HR in 12 hours?
Marketing Intern
Ensure Hive Future
- Built corporate partnerships and wrote the marketing copy for a conservation-focused beekeeping venture.
- Learned to open and inspect a hive properly, which turned out to be the best research available for writing about one.
- Yes, I got stung three times.
Direct Sales Representative
Student Works West
- Sold home services door to door across Courtenay, working an assigned territory street by street on foot.
- Logged every shift on Strava under the name cold calling, which is a fair description of what the job actually was.
- Knock at your door? Probably me. Fastest education in objection handling there is.
Program Instructor & Senior Summer Camp Leader
City of Courtenay
- Ran recreation programs and summer camps across two years, planning and leading activities for groups of kids week after week. You name it, I've taught it.
- First job that taught me if the room isn't following, the explanation is the problem.
