Vancouver, BC · UBC Sauder

I want people to choose what they buy on purpose.

Bachelor of Commerce at the UBC Sauder School of Business, specializing in Marketing, now in the fourth year of a five-year degree. Last winter, I was at PepsiCo on the Intense Heat & Flavour portfolio, and over the summer I joined the UBC Sauder Business Career Centre as a Project Coordinator.

Get in touch See my work Resume ↓

Four numbers, four stories

Ask about any of them in an interview and you'll get the whole story, not just the statistic.

6‑figure

Year 1 sampling budget I got approved for a Doritos innovation at PepsiCo

100%

Adoption of the Co-op evaluation rubric I designed, across 400+ applications

25 → 50

Attendance at an event I redesigned, at 4.7/5 satisfaction and 33% under budget

Cases solved at JDC West, across marketing and entrepreneurship

Get curious, then go find out.

Most of the time the answer already exists and nobody has had time to go looking for it. So I go looking. Ten conversations with students about why they skipped an event. NielsenIQ read across SKUs, channels and time periods until a key insight falls out of it.

Curiosity runs on a deadline, though. A case competition could give you three hours, max. I'm learning to judge when to stop looking and move forward with what I have. I would rather make a timely call on 80% of the picture than a late call on 100%, then stay close enough to the results to correct course.

Questions you're probably about to ask

What are you looking for?

My last Co-op work term during May to August 2027, and a full-time position after April 2028. Every role I have had has taught me something invaluable, and now I'm looking for somewhere I can keep growing long after the work term ends.

What kind of work?

Marketing, brand, business strategy, go-to-market and sales. Open to all industries. What weighs more with me than the industry is whether a company will keep me learning and demonstrate care for the people inside it.

Why marketing?

It was the only class where I never had to pay attention to paying attention. As a child, my dream jobs were matchmaker and mind reader, and this is the closest thing I have found to it.

What are you doing right now?

Back in class for the next eight months, after a summer with the Business Career Centre at the UBC Sauder School of Business and a winter at PepsiCo Canada. I'm taking incredible classes with incredible instructors, such as Market Research, Market Disruption, Business Development, Product Development, Introduction to AI, B2-level French, and more!

Where are you?

Vancouver, and originally the Comox Valley on Vancouver Island. A brief stint in Toronto this past winter left me open to further relocation and tolerating freezing weather.

See my work The person beyond the resume

Built with AI

I built this site with Claude

No website builder and no template. This is hand-written HTML, built in a session with Claude, Anthropic's AI.

Claude wrote the code. I set the brief, made the calls on structure, tone and design, corrected what it got wrong, and sent the writing back until it sounded like me instead of like AI. Directing it well turned out to be most of the job.

I built it because AI is rapidly becoming a standard tool for business professionals, and I would rather ride the wave of change than get dragged through it. This site is me investing in that.

Written inPlain HTML, CSS, JavaScript

Built withClaude, in Cowork

Version controlGit and GitHub

HostingNetlify, deploys on push

FrameworksNone

Get in touch

I'm looking for roles across marketing, brand, business strategy, go-to-market and sales, in any industry. Coffee chats are highly appreciated, and so is anyone who wants to debate current advertising slays or flops.

I also meet regularly with junior Sauder students, the way senior students did for me when I was starting out. If that's you, I encourage you to reach out as well.